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Taruwa

Branding + Packaging + Web Design

To Symon Adeji, the idea that health is wealth can be summed up in the single word “taruwa.” This is the mantra that fuels his passion for hunting down the most delicious and nutritious spices because food not only feeds the soul, it nourishes the body. Being in good health is a priceless wealth.


With a line of bottled brews, powdered tea, and spices in development, we needed to devise a versatile branding solution that could span multiple aisles and marketplaces with different consumer demographics—from Grocery Outlet, to 7-Eleven, and even Whole Foods.

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